Performance is personal.
Let’s find yours.
My name is Jason Boivin. Welcome to JB Performance Consulting.
Whether you're chasing a medal, making a team, rebuilding confidence, or just trying to feel like yourself again, I'm here to help you grow, perform, and move forward, your way.
Hi, I'm Jason Boivin!
I’ve been coaching since 2004 and working in mental performance consulting since 2020. Since then, I’ve supported:
Athletes and coaches across 20+ sports, from teens to Paralympic and Olympic gold medalists
Teams at every level, from grassroots to national programs to pros
Executives at various governmental and private organizations
My vision and mission
I believe sport can be one of the best teachers in life, if we let it. It’s not just about results. My mission is to help people grow through those lessons, so they can succeed in sport, at work, and in life.


My credentials
Part-time professor at the University of Ottawa in Applied Sport Psychology
Certified Mental Performance Consultant (CMPC) with the Association for Applied Sport Psychology and Canadian Sport Psychology Association.
Approved Mentor with AASP for the next generation of CMPCs
Master’s in Human Kinetics from the University of Ottawa.
Chartered Professional Coach (Coaches Association of Canada)
My experience
I am a Certified Mental Performance Consultant (CMPC) who helps athletes, coaches, and executives build the mental tools and skills used to thrive in their roles and lead their teams and organizations.


One step counts. Take it.
250+
Clients
2500+
Sessions
175+
Workshops
30+
Organizations
Why we do mental performance
You can have the right skills, the right experience, and still struggle to show up the way you want. At some point, effort stops being the problem.
You’re already trying hard. You’re already doing a lot.
Mental performance is about doing it better. It’s about closing the gap between what you’re capable of and how you actually perform.
💡 It’s about:
understanding how you think
building habits that support you
managing stress without burning out
creating a way of working that actually lasts
🔑 It helps you:
think clearly under pressure
stay consistent when things get difficult
follow through on what matters
perform in a way that feels sustainable
⚖️ It’s the difference between:
knowing what to do and actually doing it
working hard and working effectively
pushing through and performing with clarity
Because success shouldn’t come at the cost of yourself. And performance isn’t just about what you do.
It’s about how you show up when it matters.
You can do hard things. You already have.
Learn more about...


My approach and what we work on
A clear, practical system to help you think better, train better, and perform with consistency.




My services and what it looks like
1v1 consulting, facilitation, workshops, mentoring and keynotes designed to help you be your best.
My new venture: Build Better Humans
Check out our new start-up about mental tools and skills for life through sport. Because your child deserves more than a trophy
Hear from people I've already helped
"Jason really changed my perspective on how important the mental preparation was before a meet. A big meet can be stressful, but if I can focus on myself and only myself and accept that I can only control what I do, then it’s already less stressful. ”
" Very professional. Always punctual. Accommodating in terms of scheduling. Encouraging. I felt the sessions were both reflective and motivating. I often felt refreshed and with a renewed motivation in the days/weeks after. ”
★★★★★
★★★★★
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